ScienceDaily reports on another way people avoid information that challenges their beliefs. The 2008 study found that: Partisan participants reacted strongly to ads featuring their favored candidate, but barely responded to ads featuring the rival candidate. In comparison, people who didn’t favor one candidate over the other showed similar physiological response patterns and intensity…
Read MoreEmotions & Biology
The Research Institute of Molecular Pathology (IMP) set out to answer the question, how are emotions generated in the brain? They are using mice as a model to map the emotional circuitry within the neural network of the brain in an effort to study how activity in these areas elicit emotions. Science 2.0 reports on this interesting research project. Surprisingly, mice have a very similar brain anatomy to humans;…
Read MoreFitness Fabrications
Being healthy has become a fast growing fad, which will hopefully turn into the every day norm for the majority of the population. One growing aspect can be seen in the number of individuals who sign up for race competitions such as triathlons and marathons. Great news yes, but if you are already putting in…
Read MoreScience Interview with Humintell’s Director – Dr. Matsumoto Part 2
Below is the continuation of the interview with Dr. Matsumoto about his current research on Triumph vs. Pride by science reporter, Anna Meldolesi, for her Italian Newspaper, Il Corriere della sera: Q2: What about defeat behavior in athletes and primates? Dr. Matsumoto: Our papers show the behaviors of the defeated to include head down, arms brought to the…
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