What’s Your Fear Factor?

According to a recent article from Affectiva, a team of scientists at the Thrill Laboratory in UK, transformed a London cinema into an exciting social experiment, to see how the emotion of fear affected the human body!

The audience’s fear factor was tested while watching, “Sinister” – a horror movie from the same producers of “The Paranormal Activity” and “Insidious”.

By using the Q Sensor, in combination with other technologies, the team was able to measure skin temperature, heart rate, and skin sweat levels of the viewers.

So just how scary is this movie?

  • On average, those tested were in a state of fear for 41% of Sinister
  • Even the toughest participant was petrified for 34% of the film (no matter what he might claim)
  • Heart rates peaked to a whopping 177 bpm above the norm, similar to the rates measured on some of the world’s most intense roller coasters – this film is guarantee to get your heart racing
  • The men spent an average of 40% of this film in fear while the ladies just edge it with 43%

Take a look at the video below to learn more!

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