Emotional Motivation: Why We Do What We Do ?

Tony Robbins delves deep into the question:  What shapes us as individual human Beings?  Why are some of us successful and happy while others are left unfulfilled? The difference between those two types of individuals is, according to Robbins, their ability to contribute beyond themselves. There’s two master lessons 1.  The Science of Achievement- how…

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Emotions: Unspeakable Words

PopSci.com has an interesting article on emotions for which there are no English words. The article delves into the insightful fact that certain languages do not attach words to some emotions. Therefore, emotions and language seem to be culturally entangled. An example that the article provides is the lack of an English word for the…

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Emotional Advertising

TV and video analytic firm Ace Metrix has introduced a new Emotional Sentiment Index (ESI) metric for determining the level of emotional engagement consumers have with ads. According to Research.com marketers are measuring the emotional engagement of consumers to better market their products. How are they doing this? They add up the positive and negative…

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Guilt: A Time Bound Emotion?

Guilt seems to be an emotion that affects a person only outside of the present moment.  That is, it seems to have a grave effect on either the past or the future or both. Due to this anomaly The Huffington Post has reports Guilt is a Time-Bound Emotion.  What Does that Really Mean ? When…

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