In our global world, cross-cultural communication is extremely important in a variety of fields from the legal world, education, law enforcement, to the business world. Being able to understand how an individual or collective group of individuals communicate is very beneficial. Dr. Matsumoto, Humintell’s director and lead researcher, along with fellow researcher and colleague Dr.…
Read MoreEmotional Advertising
TV and video analytic firm Ace Metrix has introduced a new Emotional Sentiment Index (ESI) metric for determining the level of emotional engagement consumers have with ads. According to Research.com marketers are measuring the emotional engagement of consumers to better market their products. How are they doing this? They add up the positive and negative…
Read MoreGuilt: A Time Bound Emotion?
Guilt seems to be an emotion that affects a person only outside of the present moment. That is, it seems to have a grave effect on either the past or the future or both. Due to this anomaly The Huffington Post has reports Guilt is a Time-Bound Emotion. What Does that Really Mean ? When…
Read MoreSelf Deception – The Power of Expectation and Belief
Michael Shermer debunks myths, superstitions and urban legends, and explains why we believe them. In his insightful TED talk on self deception he delves into the cognitive and psychological science behind delusional, irrational and unconscious self deceiving thought that attempts to manifest itself as a category of reality in the world. “We have association learning…
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