We are all familiar with the notion that our facial muscles relax and contract with the emotions that we display on it, which are more often than not involuntary, depending on how we feel. Researchers in Tokyo have identified a similar link between taste and its involuntary display of certain facial expressions based on the…
Read MoreResearch – Facial Analysis
As of January 2014 Affectiva, a facial expression analysis firm renewed its multi-million, multi-year agreement with Millward Brown. Millward Brown will use Affectiva’s technology in their automated facial coding software that they implement for their Link Clients, which allows them to validate the performance of their advertising and identify strengths and weaknesses. Graham Page, head…
Read MoreAdvertising that Knows How YOU Feel
According to Slate-Future Tense, our technical devices and appliances could adjust themselves based on how we feel. In the past we received personalized information, to our Facebook pages and our Google searches, based on our key strokes and our clicks. Until recently, the cues involved in the personalization process could Only record keystrokes and clicks.…
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