People tend to measure dishonesty by a person’s physical tells such as fidgeting, breathing rate, etc. Often times these tells coupled with the baseline of the individual and intuition leads us to be correct in our analysis when it is someone we know well. However, these techniques including measuring blood pressure and pulse as in…
Read MoreResearch – Facial Analysis
As of January 2014 Affectiva, a facial expression analysis firm renewed its multi-million, multi-year agreement with Millward Brown. Millward Brown will use Affectiva’s technology in their automated facial coding software that they implement for their Link Clients, which allows them to validate the performance of their advertising and identify strengths and weaknesses. Graham Page, head…
Read MoreAdvertising that Knows How YOU Feel
According to Slate-Future Tense, our technical devices and appliances could adjust themselves based on how we feel. In the past we received personalized information, to our Facebook pages and our Google searches, based on our key strokes and our clicks. Until recently, the cues involved in the personalization process could Only record keystrokes and clicks.…
Read MoreTrait Psychology- Dr. David Matsumoto
In the video below Dr. Matsumoto explains the structure of traits- dispositions that we have to act or behave in a certain way. Studies that involve analyzing traits, especially across cultures, have come to find that there seems to be a universal structure of traits. That is, people all around the world have basic traits…
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