When law enforcement use microexpressions as an interviewing/interrogation technique it is called “Analytical Interviewing”. United States police officers, TSA workers, and the FBI have all been using microexpressions to detect deception for quite some time. Science has come to distinguish this from merely reading body language and gestures. Although, those types of techniques are helpful…
Read MoreCan Liars Really Control Their Facial Expressions?
The University of Buffalo has released more evidence that liars under intense scrutiny cannot suppress their facial expressions of emotion. Recently, the reliability of microexpressions in lie detection has come into question. ABC has reported on the perceived validity of microexpressions and their use by the TSA. The scientific truth is that there are seven…
Read MoreExtra Sensory Perception
As technology continues to advance at such a fast pace, we are inundated with creative ways to see and understand the world and people around us. NewScientist has just released information on MIT’s Media Lab’s newest project – emotion recognition glasses. No doubt this would be beneficial for many social situations and would probably avoid…
Read MoreDigital Branding
Market Watch has just released information about a new digital eye tracking marketing product developed by AOL and IPG Media Lab . The companies announced the results of a new study on the effectiveness and earned attention on AOL’s project units aka IAB “Portrait Units” versus traditional display advertising at the Cannes Lions International Advertising…
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