Emotional Masks

Who’s the best at hiding their emotions?  Well, take a look at the video below, which delineates the most popular society at masking their emotions.  It is not Brits as one might suggest. Dr.  David Matsumoto, microexpression expert, comments on why this might be so prevalent in Japanese society. He suggests that because it is…

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Antisocial Disorder

When people think of psychopaths they think one in a million, perhaps that’s just me. It turns out that the infrequencies of psychopaths in the world is just a myth.  According to, the Sign of the Times: Psychopathy website this disorder is more prevalent than one might have thought or perhaps wants to believe. The…

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Marathon Memory

What significant event happened on October 17th 1989? Well, If you’re a San Franciscan you might say a 7.1 earthquake in the Oakland-S.F. area, which is the correct answer. What if someone asked you what happened in your life on August 12th 1978?  Could you remember? Now take that a step further, what if it…

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Digital Branding

Market Watch has just released information about a new digital eye tracking marketing product developed by AOL and IPG Media Lab . The companies announced the results of a new study on the effectiveness and earned attention on AOL’s project units aka IAB “Portrait Units” versus traditional display advertising at the Cannes Lions International Advertising…

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