TV and video analytic firm Ace Metrix has introduced a new Emotional Sentiment Index (ESI) metric for determining the level of emotional engagement consumers have with ads. According to Research.com marketers are measuring the emotional engagement of consumers to better market their products. How are they doing this? They add up the positive and negative…
Read MoreGuilt: A Time Bound Emotion?
Guilt seems to be an emotion that affects a person only outside of the present moment. That is, it seems to have a grave effect on either the past or the future or both. Due to this anomaly The Huffington Post has reports Guilt is a Time-Bound Emotion. What Does that Really Mean ? When…
Read MoreSelf Deception – The Power of Expectation and Belief
Michael Shermer debunks myths, superstitions and urban legends, and explains why we believe them. In his insightful TED talk on self deception he delves into the cognitive and psychological science behind delusional, irrational and unconscious self deceiving thought that attempts to manifest itself as a category of reality in the world. “We have association learning…
Read MoreSome Emotions Are Expressed In The Same Way In Music and Movement
New research suggests that emotions such as anger, sadness, and happiness are expressed in the same way in music and movement across cultures. Live Science reports on this interesting discovery. In the past, scientists have found that animals like different music than humans and that music stimulates the same part of our brain as food,…
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