The Window to our Souls
All these new applications beg the questions, are we going too far with technology and are we compromising our privacy?
Now imagine sitting in traffic on the freeway and a billboard reads your facial expression to see if you are interested in its ad, or if you are paying attention at all. What if it could even delineate your gender? Is this technology creepy or captivating?
More and more companies are interested in being able to recognize human gestures and facial expressions. Advertising firms are jumping on the band wagon and trying to find new ways to virtually interact with consumers.
But answer me this readers, would you want your children being entertained by interactive TV commercials? Aren’t the good ole’ fashioned commercials hard enough to deal with?
According to Print Productions website, this technology is just around the corner.
Benjamin Palmer, CEO, of Barbarian Group, an interactive ad agency owned by Cheil Worldwide Inc. says, “If your eyes are the window into the soul, we’re paying attention to what you are paying attention to.”
They (Print Productions) report that gesture and facial recognition technologies have been around for years, especially in the security industries. In addition, they have recently infiltrated into the gaming world, which is exemplified by the new game La Noire which we previously blogged about. They suggest that prices have dropped dramatically, which encourages the advertising industry to jump on board the virtual bandwagon.
Jonathan Nelson, chief executive at Omnicom Digital states, “[the technology] actually recognizes faces. If you raise your eyebrow, it can track that. We’re exploring the applications and they are endless.”