As of January 2014 Affectiva, a facial expression analysis firm renewed its multi-million, multi-year agreement with Millward Brown. Millward Brown will use Affectiva’s technology in their automated facial coding software that they implement for their Link Clients, which allows them to validate the performance of their advertising and identify strengths and weaknesses. Graham Page, head…
Read MoreWhy We’re Addicted to Selfies
Why are we so addicted to the Selfie? Part of the reason is due to the fact that it is the first time in history where pictures are so readily and instantaneously available. Every cell phone, from the cheapest to the most expensive, has a camera that can take not just good but great quality…
Read MoreAdvertising that Knows How YOU Feel
According to Slate-Future Tense, our technical devices and appliances could adjust themselves based on how we feel. In the past we received personalized information, to our Facebook pages and our Google searches, based on our key strokes and our clicks. Until recently, the cues involved in the personalization process could Only record keystrokes and clicks.…
Read MoreAnalyzing Nonverbal Behaviors and Expressions of Emotion
In the interview below by DeCodeur du Non-Verbal on analyzing nonverbal behaviors, Dr. Matsumoto was asked by French body language consultant Romain Collignon, about how he got started in analyzing nonverbal behaviors and expressions of emotion. See Dr. Matsumoto’s response below. “As an undergraduate, I was initially interested in how children (ages 3-5) could understand…
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