Facial Expressions Exposed: Smileless Ad Banned
Ella Bache’s new national outdoor campaign ad was banned by Australia’s media regulators because the serious facial expressions (left) were thought to exude more sexual undertones reported Buzz Feed. However, the same image of nude models in the same positions (right) but with smiles was approved and is ready to be released.
“This bizarre decision is the epitome of political correctness, indicating that as a society we are becoming very fearful of putting a foot wrong, with the result that stymies creative thinking. In the past we have produced ads approved with nude men and women hugging and kissing, yet now we have an industry self-regulator making judgments on the different sexual mores of a smile or serious expression of models.”
– Faie Davis, Ella Baché’s creative director was nonplussed: