Steve Jobs: How to Live Before You Die

Late yesterday afternoon, Apple announced that their co-founder, Steve Jobs, had passed away. On their website, they commemorate Job’s life and state “Apple has lost a visionary and creative genius, and the world has lost an amazing human being”.

Indeed the technology created by Jobs and other pioneers like himself have revolutionized the way we interact with people.

With the inception of technology like the iPhone, marketing has been revolutionized.  Digital marketing coined “mobile marketing” is now the biggest marketing tool available to companies.  The mobile apps revolution has contributed immensely to this marketing frenzy.  In addition, the mobile apps created by such technologies creates an experience where the consumer is emotionally engaged, which leads to greater consumer connection with companies and products.

In 2009, Steve Jobs gave a great inspirational speech at Stanford University’s commencement, which is below.  We thank Jobs for his great contributions; he will be greatly missed.

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