Behavioral Science & Energy

Alex Laskey Energy Resource specialist and President and Founder of OPower has some interesting insight into human nature and energy consumption.

Laskey shows how a quirk of human behavior can make us all better, wiser energy users, with lower energy bills.

He helps power companies to help their customers cut down — using data analysis, marketing and a pinch of psychology.

Below is his TED Talk on How Behavioral Science Can Lower Your Energy Bill

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What Do You Think About This Insightful Information on Human Nature?

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